High-quality 3D Configurator that allows customers to create their dream sofa in real-time.

  • Technical&Business consulting

  • Interactive product experience

  • Building solutions of the future



What did the client aim for?

Increase customers' trust

Find a way to make people trust in buying products online, without seeing them live.

Improve conversion rate

Find ways to improve conversion, thanks to tech.

Simple purchase process

Focus on the product. Avoid solutions, which divert attention.

No-code approach

Let the client do more modifications without programmers' involvement.


How did we work on the project?

The client described his challenges. We created a team consisting of our CEO, CTO, and Product Owner, who suggested how to address them thanks to technology. Together, we developed a plan - several activities and their distribution over time, most of which we decided to implement. The key elements include:

  • Changing platform to Shopify - to streamline the purchase process
  • 3D configurator - to improve user's trust in the buying process and create upsell options
  • CGI approach to image generation - to save costs for photoshoots and to improve the flexibility of imaging the furniture

During the design work, we suggested partner companies from ITCorner specializing in CGI, transformations, and CRO. On our side, we took care of the part that requires new technology and is responsible for increasing customer confidence - the 3D Configurator.

Work on the 3D Configurator, we started by preparing a Project Brief, which summarized the goals, expectations, clients characteristics, personas, user stories, mockups, and competition analysis. We focused on Proof of Concept implementation during the first weeks that confirmed the technology to be used for the Configurator, its scalability, and performance.

Essential for us and the project was the active approach. We were responsible for coordinating the work between partners (designers, Shopify developers, and the company responsible for preparing 3D models).


What did we achieve?

We built a configurator in which changes applied in real-time allow customers to visualize the product without a need to visit a showroom. We extended the understanding of how the sofa is being built and how flexible it is. The tool was used by customer support even before it was officially launched.

3D Configurator dispels potential customers' doubts by showing the perfect configuration in desired textile and color that was not an option before due to quantity limitations of the sofa's configurations during photo-shoot.

The system is made future-proof and flexible - new products and fabrics can be easily added.

After releasing a new website on Shopify and the release of 3D Configurator, the conversion rate increased by 100%.


Check how 3D configurator works

Improved conversion rate

By around 100%

Cooperation with other companies

We coordinated work among 4 companies

Future proof solution

It is easy to add and manage new products to the system

Advantages of using 3D Configurator

Speed up decision making

Increase sales and increase user satisfaction.

Online interactive experience

Reduce the need to see the product live before buying it.

Show flexibility of the product

By showing endless options of the sofa arrangements.

Adapted for both mobile and desktop

The configurator works smoothly on all of the devices.


3D Shopping experience supported by numerous functionalities

  • Quick drag&drop of the elements to the configuration
  • Customizations (material, color, size) of the entire product or single elements
  • 360-degree view: zooming in/out, turning the camera around or upside down
  • Calculating and showing the dimensions
  • Connecting specific elements to each other, highlighting possible options for the users
  • Integration with e-commerce platform
  • Generating image of the configured product
  • Sharing the product configuration via email
  • Dynamic pricing for the chosen product configuration
  • Special interface for mobile

Get in touch

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Michał Zacher

Michał Zacher

CEO at Vazco

Like what we do? Let’s talk about your project
and build something your users will love.

+48 609 257 363